With H & M in the Magic Forest

With H & M in the Magic Forest

 

H & M autumn/winter 2016/17 on feminine strength and individuality is Studio. During Paris fashion week, the Swedish label invited about 600 guests, including also celebrities like Emma Roberts, singer Ciara and Kate Mara, at the historic Bourse de commerce in Paris. Models like the 90s icon, amber Valletta, Jourdan Dunn and plus-size model Ashley Graham performed the pieces of the main season collection by H & M

H & M Studio collection for autumn/winter 2016/17 is inspired by strong women, and the beauty of the independent spirit. To do this, the Swedish label turned the Paris Bourse de Commerce in a mystical magic forest including a catwalk, which reminded of a frozen lake (and some models brought to the fall). Also the track “Mystery Lake”, which the French synth-pop band air exclusively for the show had been produced and was accompanied by a live choir provided mystical atmosphere. Supermodel Natasha poly opened the show in a cream outfit with XL Gaucho hat and thigh high boots.

H & M Studio autumn/winter 2016/17: trends

 

The new H & M-Studio collection is determined by classic cuts and feminine silhouettes. Heavy jackets, delicate dresses, velvet, fringe, something should be for all tastes cream, grey and shades of red – for next winter. Also it seemed an almost little than have found inspiration in H & M by the Oscar-Western thriller “The Revenant”: Gaucho hats and cowboy boots made for a dramatic twist and a dash of Western feeling on the catwalk. “This collection is the strength and beauty of women and how we express this power with our style. I love the contrast of strong elegant cuts and artisanal accents of Swedish culture and our folklore”, commented Ann-Sofie Johansson, creative Advisor of H & M.

A mix of ethnicities, sizes & ages: The models at H & M Studio

 

Diversity was the key word of the evening: the looks were presented by top models of from different ethnic groups, sizes and ages. Among them Jourdan Dunn, Devon Windsor, Freja Beha Erichsen, plus-size model Ashley Graham, 90-years supermodel amber Valletta, the transgender models Hari NEF and Andreja Pejic and Pat Cleveland, a model icon of the 70’s. Gigi Hadid and Kendall Jenner were not there this time.

H & M Studio autumn/winter 2016/17: buy online

 

All those who want to buy the outfits preferably directly must unfortunately something be patient: the collection autumn/winter 2016/17 is from the 8 September 2016 in about 200 H & M stores worldwide and available online.

 

Gallery

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