The Fashion Industry – Why Would You Not Want My Money?

If you don’t normally shop plus size so maybe you don’t realize how fucking hard it is to find affordable clothing over size 44 in stores, primarily in the chains. This is a pretty big deal considering we hear now and then to at least 30% of the female population size is 44 or greater (I have desperately tried to find the source of this but no such luck). Many plus-size lines already begins at 42. And most “straight size” collections (an established concept on American sites for “regular” sizes) ends at size 44. Size 46 seems to be a thing of the past in “regular” Collections.

Modcloth last year did a study which concluded that the number of women in the United States that bar XL was more than those that bar XS and S total. Yet it turns out that the shops are refusing to take in or produce larger sizes. And if they actually make it so do you usually only get the larger sizes online, they are not sold in stores even though they exist. To take one example, only its collection in the HM plus 11 of its 35 stores in Stockholm (and then is the quality of the collection also a different story).

Last year when I wrote about #hmriot, I was often hear the argument “but there’s no demand” and “there is no law that you have to make big sizes, companies may well do as they want!”.

Yeah, sure the hell can they do as they please. But to say that there is a demand, with the figures I reported above, it’s just stupid. And not wanting to produce women’s tights in large sizes, even though there clearly is a demand, it’s even more stupid.

So what is the thing? It is hard not to conclude that the chains opts out of a well-oriented target group solely based on appearance. Are you thick, do not get to dress nicely, at least not in their clothes. 30% of the female population is thus systematically discriminated against because of their appearance.

So. Who’s gonna walk the walk? To argue that diversity is awesome and that all bodies are beautiful is really nice, but who intend to back up that statement? Fashion magazines, clothing chains, PR agencies and designers, someone has to take the plunge and start.

And if it is true that about one million Swedish women not considered to be an attractive customer group, which should probably one or two fashion businesses review their business development. And their morale.

 

Gallery

Mary Portas: Why the fashion guru is on a mission against …

Mary Portas: Why the fashion guru is on a mission against ...

Source: www.dailymail.co.uk

How to raise money for charity whilst clothes shopping

How to raise money for charity whilst clothes shopping

Source: lurchhoundloves.com

Yessenia Pizana

Yessenia Pizana

Source: www.jetsetmag.com

Yurika Venturina Albaladejo

Yurika Venturina Albaladejo

Source: www.jetsetmag.com

Yurika Venturina Albaladejo

Yurika Venturina Albaladejo

Source: www.jetsetmag.com

How Much I Wasted On Beauty Products

How Much I Wasted On Beauty Products

Source: everythingmelyssaloves.blogspot.com

The New Ashley Graham For Marina Rinaldi Collection Is A …

The New Ashley Graham For Marina Rinaldi Collection Is A ...

Source: thecurvyfashionista.com

Yurika Venturina Albaladejo

Yurika Venturina Albaladejo

Source: www.jetsetmag.com

Having an Arth attack

Having an Arth attack

Source: www.indiaweekly.co.uk

Home Page

Home Page

Source: jovial-luxurydesigns.com

This MANGO Leopard faux fur coat

This MANGO Leopard faux fur coat

Source: myfashionwants.com

Highs and Low(e)s.

Highs and Low(e)s.

Source: www.katherineisawesome.com

As Is: Confessions of a True Fatty Review

As Is: Confessions of a True Fatty Review

Source: www.budgetearth.com

Mary Portas: Why the fashion guru is on a mission against …

Mary Portas: Why the fashion guru is on a mission against ...

Source: www.dailymail.co.uk

The MILLY Mag Blog

The MILLY Mag Blog

Source: blog.millyny.com

JULIETTE JOLIE – Fashion- and Lifestyleblog

JULIETTE JOLIE – Fashion- and Lifestyleblog

Source: www.juliettejolie.com

The 2015 Trends and Why You Need to Know Them

The 2015 Trends and Why You Need to Know Them

Source: cedarhillfarmhouse.com

Why Britain’s next top models are over SIXTY

Why Britain's next top models are over SIXTY

Source: dailym.ai

McDonald’s workers on why you shouldn’t order Filet-O-Fish …

McDonald's workers on why you shouldn't order Filet-O-Fish ...

Source: www.dailymail.co.uk

How to make halo hair extensions

How to make halo hair extensions

Source: www.quora.com