Louis Vuitton

Monogram universally known, invitation to travel, French luxury, myth for Japanese … The Louis Vuitton brand has managed for over 150 years to build an empire continually expanding, based on innovation and high-end …

A family saga

If today the name “Louis Vuitton” instilled in us parades images, and draws the face superimposed Bernard Arnault to that of Marc Jacobs, it was not always thus. Before investing the world of ready-to-wear and integrate a multinational luxury, Louis Vuitton was for many years a luxury leather goods house that has revolutionized the way travel of an entire generation.

It all started in 1821 with the birth of Louis Vuitton, the son of a carpenter. The boy learns to his side to handle the tools, but the quiet life and not surprisingly he leads in the Jura no longer meets the young Louis. He wants to try his luck in Paris. At 14, after making 400 km on foot to reach the capital, he apprenticed to a “layetier-packer-trunk-maker.” This activity was to package the business of high society when going on a journey.

Everything is packed in trunks, and the personal effects of travelers are hardly accessible during the trip. Louis Vuitton also how to craft traveling trunks, and his expertise – and his dexterity – are quick to make him a valuable part of the house for which he works. It is entrusted with prestigious clients such as the Empress Eugenie, to whom he made a complete necessary travel.

We are in 1854, and Louis Vuitton observes the changes that are taking place before his eyes: he attends to the development of transport such as locomotive, the steamboat, the airplane and the automobile. The upper classes begin to travel more frequently, and their luggage are far from being adapted to this new thirst for discovery that the hugged. Therefore an enlightened visionary, Louis Vuitton created his company with the idea of designing luggage combines functionality, luxury and innovation. He decided to accompany the revolution raging in transport, making the trip a theme of inspiration.

Louis Vuitton luggage is that travelers follow without restricting it wants to create accessories for the new lifestyle that is taking shape. That is why he had the idea of ​​transforming the bulky trunks chests bounce in flat bags, which will have the ability to easily store and can overlap. The success he meets is immense, because its products are perfectly in line with the aspirations of the moment.

Orders came, and the Asnières workshop becomes too small; Vuitton moved his workshop near the Seine. Ten years later, it is the opening of the Suez Canal, which is for Louis Vuitton chance to win a luxury greedy world that was previously inaccessible to him. The maharajas, sultans and kings of the East are fond of these bags at the highest quality, aristocratic luxury and proven practicality. All these characters revolving around the world of crowned heads or in Hollywood spheres become the prestigious showcase for Louis Vuitton.

In 1870, George, the son of Louis, animated by the same passion as his father, which links travel and excellence, joined the family company. It was he who pushes his father to expand overseas: Louis Vuitton will open a boutique in London, then in New York. The development of the brand internationally confronts Louis Vuitton with a major problem: counterfeiting . The first initiative to fight against this scourge is taken by Louis Vuitton: he files an exclusive printed at home, a beige and brown checkerboard on which is written “Brand Louis Vuitton trademark” but this is not enough.

In 1892, Louis Vuitton died. His son, surrounded by all his family took up the challenge and decided to continue the adventure. George puts a point of honor to be always at the forefront of creation, while favoring the craftsmanship that made them successful. In 1896, he proves he is worthy descendant of her father’s inventor, designing the famous canvas “LV Monogram”, which in addition to try to curb counterfeiting, will become the hallmark of the brand.

In addition to this unique design, he developed a new material, a gray fabric (gray Trianon) that combines strength, impermeability and light weight, and perfect replacement for leather. This painting will give birth later to a whole line of soft luggage, easily transportable and sizes, adapting to any type of travel. That’s 100 years of the brand, at the opening of a shop avenue Marceau (in 1914, they opened a on the Champs Elysees), this collection is launched.

In 1932, Noah bag, inspired bags suitable for boat trips, becomes “it” and then becomes a conventional home. Since 1936, Gaston-Louis, the son of George, who took over the case. The flexible fabric seems to be the future of luggage, so Gaston Louis and his son push their research in this direction.

In 1959, they innovate by filing a patent for a new type of fabric (combining linen, PVC and cotton) and for a new type of coating it. This is a resounding success. In 1977, Odile Vuitton and her husband give a new dimension to home Louis Vuitton, transforming the multinational. “Louis Vuitton SA” was born. Things will be different now.

 

Inventions and aesthetic travel service

Always at the forefront in terms of innovation, Louis Vuitton has never traded away quality and artisan knowledge that allowed it to be soon – and for over a century and a half – the market leader . Of the case “all-in-one” in the trunk bed, travel wardrobes designed by Louis Vuitton to the ultra resistant and waterproof canvas, where the scratches do not mark (designed in 1959) to the monogram revisited in the 2000s by Takashi Murakami(who is then seen dressed in bright colors a little kawaii), Louis Vuitton is on all fronts, both in terms of innovation as stylistically and artistically.

In addition to this production controlled and based on excellence, the brand is also associated with events that perfectly illustrate his taste for tradition and performance. Louis Vuitton Classic is thus the most popular contest by car collectors, while the Louis Vuitton Cup is associated with the most prestigious yachting competitions.

 

LVMH

It was in 1987? ten years after she became a multinational? that Louis Vuitton merged with Moet Hennessy to form LVMH Moet Hennessy Louis Vuitton. LVMH became the world leader in luxury…

In 1989, Bernard Arnault became majority shareholder of the group, and seeks to make the Louis Vuitton label an empire, diversifying its products. Leather goods will not be the only sector to benefit from the extraordinary aura of the brand watches, shoes, cosmetics, perfumes and ready-to-wear will become as many facets of the universe Vuitton.

 

The adventure Marc Jacobs

In 1989, Louis Vuitton is certainly a reputable label, but it does not have that extra trendy, fashion, which could make her a brand sparking euphoria and buying fever. This is why Bernard Arnault, visionary – and thus ultimately in line with the spirit of the house Vuitton – LVMH rattled shareholders entrusting the reins of ready to wear to a New York designer known for his escapades while night and his addiction to a number of artificial paradises: Marc Jacobs.

The latter, despite his taste for irreverence, takes this opportunity to theft and integrates in 1997 this house in past full of prestige, but still virgin genuine collections of ready-to-wear. So for him to define the image of fashion that gives the house, and for that he will have carte blanche. It turns out that the madness of the creator, mixing luxury and grunge style, is just what needed inventive – but sometimes a bit too conventional – Louis Vuitton label.

Marc Jacobs won, Louis Vuitton makes unavoidable, and gives this world a liberated modernity – between classical and psychedelic – which makes completely addict fashionistas worldwide. Marc Jacobs is a real hype icon and his aura resurfaces on Louis Vuitton. His secret? Treat the luxury derisively, putting in abyss while doing intimate part.

In 2006, it applies to blend the attributes of the girl of good family to those of the poor neighborhoods of New York, giving birth to a silhouette mink coat too big, and xxl fur mittens . The oxymoron to Marc Jacobs made him the darling of the fashion world . It grows provocation to the point of sometimes burn their wings, but always ended up shut up his detractors… It is ultimately very good marketing play of Louis Vuitton, who thanks to her stylist trendy touch to sulfur, and wins his fashion letters.

 

Overseas expansion

Louis Vuitton is a French house, but in its essence – intrinsically linked to the trip-, quickly gained an international reputation. In 1885, the French label is exported to London and the US, representing the 2nd market of Louis Vuitton, the first being Japan. The enthusiasm of the Japanese nation for this French luxury brand is also quite exceptional: alone, the Japanese generate over 70% of sales of Louis Vuitton!

The luxury luggage maker established itself on the archipelago in 1978, and just over 30 years later, he became the cult brand. Almost all Japanese have a Vuitton (men and women). Whether the handbag, briefcase or luggage, they are absolutely fans. Nevertheless, they have a requirement: the monogram of the siglé accessory is as ostentatious as possible. Indeed, what is important for the Japanese, is that it is clear that this is the Vuitton, models more boilerplate not win any success in the Japanese…

It is not for nothing that LVMH has implemented the largest Louis Vuitton boutique in the heart of Tokyo, not Paris or New York. The market represented the Japanese is a godsend for the group, the latter devoting a cult brand. For the opening in 2002 of the giant store on Omotesando Avenue – the equivalent of our Champs-Élysées – a thousand people attended and served more than two days before the doors to be the first to enter the holy of holies…

Besides their almost fanatical love of the brand, the Japanese feel the need to buy their Louis Vuitton shop in a claw – and not in an ordinary handbag shop – and find them despicable forgeries. They represent a fertile ground for consumer LVMH, which also takes good care.

Outside Japan, Louis Vuitton is true to its reputation as a pioneer and invested countries where he was the first to dare to offer luxury products. Thus he moved to China, India, Vietnam and South Africa. The brand is present in over 60 countries and has its own name in 320 stores, which allows him to control his image.

Moreover, despite its global expansion, Louis Vuitton retains the majority of its workshops in France (10 in number) and has two in Spain and one in the United States. Despite all the difficulties that may be encountered in the luxury market (counterfeits, economic crises, etc.), Louis Vuitton seems to pass through the cracks, still conquers new markets, boost alone LVMH and displays a insolent health.

 

Advertising Campaigns

After Marc Jacobs, another stroke of genius that has offered Louis Vuitton are these advertising campaigns. The pulpy bomb American film, Scarlett Johansson has signed a contract with the brand and became his muse, embodying Louis woman Vuitton, between naive and Hollywood glamor, in the countryside. The beautiful, photographed by Mert Alas and Marcus Piggott, always wears on his arm one of the must-have bags of the house. With growing numbers of beautiful people with their dope Vuitton, the brand has gone from traditional / classic luxury / luxury / ultra hype.

Recently, it’s a tribute to journey that the brand has chosen to make the former Soviet president, Mikhail Gorbachev, one of the protagonists of its advertising campaign, a Vuitton bag full of paperwork at his side in a car along the Berlin Wall … the other photos of the campaign depict Catherine Deneuve, Steffi Graf and Andre Agassi … it is in any case a campaign that has spilled much ink and allowed Vuitton to refocus its image. But having Gorbachev photo for his campaign at a price, and Louis Vuitton had to make a significant donation to the Green Cross International association Gorbachev manages interests.

Louis Vuitton has a particular image: the fashionistas and sometimes hesitates – although his purse allows it – to acquire a monogrammed bag for fear of resembling the stereotype small city princesses. We must however not forget that Louis Vuitton is primarily a house near the art world: just to see the magnificent architecture of its various shops, eclectic and designed by talented architects, or its windows, where she leaves express the artists, and even students from the Saint Martin School.

As for Louis Vuitton bags, just as they are revisited, they are nevertheless the result of craftsmanship, authentic and rare, making bags apart. Vuitton luxury is not overrated, it comes from the time spent on each piece, the perfectionist attention that is devoted to them. A luxury old bathed in the times … Between tradition and modernism, and innovating in all areas, it is not surprising that Louis Vuitton is the first luxury brand in the world…

 

Gallery

Louis Vuitton The Book – Louis2

Louis Vuitton The Book – Louis2

Source: www.louis2paris.com

Louis Vuitton Fall 2013 Menswear Collection Photos

Louis Vuitton Fall 2013 Menswear Collection Photos

Source: www.vogue.com

Products by Louis Vuitton: Neverfull GM

Products by Louis Vuitton: Neverfull GM

Source: wheretoget.it

Michelle Williams photographed by Peter Lindbergh.

Michelle Williams photographed by Peter Lindbergh.

Source: www.popsugar.com.au

Louis Vuitton Spring 2013

Louis Vuitton Spring 2013

Source: www.forbes.com

louis-vuitton-boite-flacons – Foto

louis-vuitton-boite-flacons - Foto

Source: www.grazia.it

alban le henry » vuitton voyages

alban le henry » vuitton voyages

Source: www.albanlehenry.com

Products / LMNHEDcreations

Products / LMNHEDcreations

Source: www.lmnhedcreations.com

Backstage at Christian Dior Haute Couture AW15

Backstage at Christian Dior Haute Couture AW15

Source: www.dazeddigital.com

Aaron Carter Fanseite – Alles über Aaron Carter

Aaron Carter Fanseite – Alles über Aaron Carter

Source: www.aaroncarter.de

Roald Dahl’s Shed

Roald Dahl's Shed

Source: www.anothermag.com

Bilderbuch Köln

Bilderbuch Köln

Source: www.bilderbuch-koeln.de

Louis Vuitton Wallpaper

Louis Vuitton Wallpaper

Source: www.pinterest.dk

Para as madames, Louis Vuitton ‘virou marca de secretária …

Para as madames, Louis Vuitton ‘virou marca de secretária ...

Source: www.pinterest.pt

je fabrique chanel, louis vuitton tee-shirt

je fabrique chanel, louis vuitton tee-shirt

Source: itgirlshop.wifeo.com

Le projet Remake – photos tableaux celebres

Le projet Remake – photos tableaux celebres

Source: www.apadana.fr

louis vuitton outlet 2012 | louis vuitton outlet 2012

louis vuitton outlet 2012 | louis vuitton outlet 2012

Source: flickr.com

Louis Vuitton The Book – Louis2

Louis Vuitton The Book – Louis2

Source: www.louis2paris.com

Gallery of Fondation Louis Vuitton / Gehry Partners

Gallery of Fondation Louis Vuitton / Gehry Partners

Source: www.archdaily.com

Brachfeld/ Louis Vuitton Pre-fall 2011

Brachfeld/ Louis Vuitton Pre-fall 2011

Source: www.brachfeld-paris.com