Doppelstrategin

Anna Lea Dyckhoff is team leader of the “User Experience” at navabi. As a manager she ensures that our customers have a perfect shopping experience on the navabi side.

And as a mother, she cares lovingly for her two children-and masters both roles with flying colors.

Can not go, it does not exist: Since I know Anna Lea, she always impresses me anew. Her doctorate in computer science was only the beginning of her passion for everything that is about web optimization.Which technologies make for easier onlineshop? How can the interaction between man and computer be facilitated? On questions such as these, she always has an answer and, thanks to her expert knowledge, leads the team “User Experience” at navabi. Since she became a navabist two years ago, a lot has happened in our shop. She built a new department, optimized the website, and became a mother for the second time. In everyday life, she balances successfully between family and job and she acts as a model for her colleagues. No wonder I do not want to hide this woman from you!

5 Minutes With Anna Lea

How Would You Describe Your Style?

I need clean outfits that are suitable for different everyday situations: for meetings in the lively navabi office, in the supermarket, in the kindergarten as well as in the playground. I would describe my style as a modern layer look with comfortable, everyday, but extraordinary, angular cuts and interesting fabrics and materials. I usually choose black-gray or monochrome color combinations. I think I am doing this, so as not to attract attention until the second glance, because I like to be an observer.

What Do You Like Most About Your Job?

I like to be part of other people’s worlds of experience. I like to be able to design technical software solutions to help others achieve their goal.

If customers give us their valuable time to tell us about their good and not so good experiences with navabi, I would like my team to be quick to learn about how we can improve the shopping experience. We always take your words to heart! Either we feel inspired by a praise, or we are intensively researching for new solutions for the one or other established problem. To do this, we change the page here and there and see if this was a good optimization step, which makes as many users happy as possible.

If you would like to give us feedback or support as a navigator, because you like the navabi idea  , please write us an email to  info@navabi.de with the advice, please forward this to the UX team or call our Customer service, so that my colleagues can forward your contact data to me. I am very happy about it!

What Are You Working On At The Moment?

My team is currently focusing on designing and improving the website for various mobile devices. In this regard, we still have a lot to learn, like many onlineshops. We do this by observing how customers use our site with their mobile phones or tablets.

What Tips Do You Have For Professional Mothers?

I could not do my favorite job if I did not share the tasks with my partner.Even grandparents, aunts, friendly neighbors and babysitters are also involved in the care of our children. We have a wonderful network of helpers and therefore usually a plan B. If all the strings tear, then I also take a child to the office or I work from home. This can sometimes lead to a little distraction, but also to joy and good mood and which is known to be more productive. My children are thus super-clear and develop themselves magnificently due to the different models. This also means that you can react much more relaxed to the changing requirements of your own job. In this respect, my tips for working parents are: help gladly accept, remain calm and find family-friendly models together with their own employer or company.

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