Clothing Giants If XL clothes!

Good morning! Hope you have it good in winter weather! Here in Scania, it was really cold this morning, but it looks to be a clear day!
Last night I found this article in Amelia. An interview made with some of the larger chains and their view of their catalog on “big sizes”. Please read and add a comment about what you think about their opinions!

“Why do you do clothing giants as small garments?

We ask three XL-managers at three chains of what to consider when it comes to design for larger sizes and why it is so hard to find trendy clothes if you are curvy.

To reply, on Roy + Schönbäck, Åhléns:

“Our customers don’t like bright colors

Why is it so hard to find nice clothes in larger sizes?
“Most plus collections is not near the same number of
goods as regular Collections. Therefore, it has not as much to choose from.
How do you plan when you design on +?
– It should be as exciting to shop with us, regardless of size. Therefore, there is no difference on Å + Å. and ordinary they should breathe the same themes and colors.
What is the most important for you when you design clothes in larger sizes, fit or trend factor?
– Fit. It is crucial for the success of our garments.
What trends feels most right now?
– Loose fitting tops to a narrow legs. Material mix with matt on shiny, different structures and surfaces as well as contrast colors.
Is there any trend that you don’t think it works in large sizes?
– In the collection is very grovstickat, but on the +-customer purchases is not stuck to the same extent. They are usually a lot hotter in itself. We offer instead fine knit cardigans or sweaters with many cavities.
Our customers love the bright colors and black, not light colours such as beige and pale pink with xxl blazers. So we avoid overly bright colors even if it is supertrendigt.
To reply Cecilia Petersson, xlnt, KappAhl:

“We are working to broaden the range

Why is it so hard to find nice clothes in larger sizes?
“Today, there are so many more younger who is larger, which imposes completely different requirements on the range. We are still out of kilter with demand, but now we are on time and working to broaden our trend range.
How are you thinking when designing XLNT?
– That all women want to show their best sides, regardless of size. The challenge is to make intersections right, both for the fit and siluettens’s sake, and to choose the correct quality.
What is the most important for you when you design clothes in larger sizes, fit or trend factor?
– To get to both the fit and the right look. I believe that women want to see both trendy and great in the same garment. Fixed some of the collection has a little more focus on fit and function, such as some basics.
What trends feels most right there?
– The trend is more towards the classy way and there are many nice little stronger qualities that you can shape in a neat way.

 

To reply Katrin Pellmé, Generous, Lindex:

– We avoid making large tents

Why is it so hard to find nice clothes in larger sizes?
– All stores do not have plus-sizes, therefore the supply is limited. And as a customer, you want to be able to choose. I think it adds to the feeling of not finding what you want.
How do you plan when you are designing Generous?
“We are planning our collections in the same way. Generous and Lindex range have the same trend level and addressed to a fashion conscious woman.
What is the most important for you when you are designing clothes in larger sizes, fit or trend factor?
– The Trend factor and fit is as important to a garment should be fine. A trend right clothing that sits ill never get a great product, and vise versa.
What trends feels most right now?
– Lovely sweaters or decorated festive garments. We avoid making large tents. It’s just unflattering.

 

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